Industry-leading marketing journals are overwhelmed with ever-more impressive stats about the role of video in modern business communications. A video is said to be worth 1.8 million words. Video ads increase purchase intent by 97% and including video on a landing page can boost conversion rates by 80%. There is a very compelling reason to invest in corporate video production, which helps to explain the number of projects we execute each year for clients in this sector.
As with any film we begin to plan for a client, we need to understand the objectives that the corporate video will be expected to achieve. Is it to launch a new product or service? Is it to provide an overview of the brand and why it stands out from the competition? Is it to support a recruitment drive and the hunt for new talent?
Whatever the purpose, we will adapt the style, tone and content of the video accordingly. We may advise a short promotional video, highlighting the virtues of a company or specific product. Or, alternatively, we might recommend a documentary-led insight into the organisation, blending employee and customer interviews with facts and figures overlaid as text and graphics.
Really, the opportunities are endless. But whatever route we take, you’re assured of the same professional approach, delivered by our friendly, experienced corporate video production experts. And the result will always be a high quality, state-of-the-art film, which engages your audience, strengthens your communication strategy and enriches your search engine performance.
Enjoy some of our most recent corporate videos and content marketing films, or explore the business video production services we can provide for this sector.